When mymuesli.com was launched in 2007, Hubertus, Max and Philipp had their own stamp made in a little shop primarily specialising in making stamps (yes, back then something like that existed in the Bavarian countryside of Passau). But what kind of stamp was it? There was no logo engraved, whatsoever. It simply said ”beta” – The engraver was totally confused: What could three students possibly do with that?
The boys placed a rubber stamp on every mymuesli tube and on all the parcels. Why? Because back then actually everything was kind of beta, well, let’s say: in progress. Today, more than nine years later, the tubes look far more professional. But still there are things we have never tried before. It was our first attempt to write a newspaper for example. It is beta as well, and we are sure we can improve a lot in the following issues. But for a start, here’s our first issue. What you need to know about it: We didn’t want to only write about our organic mueslis. On a regular and flexible basis we also wanted to tell you stories about us and the people that love our products. For this purpose a newspaper is just perfect, isn’t it? And it’s our favourite thing to read in the morning.
This issue covers everything from our mymuesli stores to a pianist and a volcanologist, and we even take you back to the Stone Age. We are still finding our way in this format, so please don’t hesitate to give us your feedback and suggestions on anything we can improve! Just write us: firstname.lastname@example.org
So, without further ado, enjoy the read!